People tap from a phone
Nearly everyone who opens your bio link is on a phone, with one thumb free. So the page is short: your name, one line on what you do and a few big buttons. Put the thing you want tapped most at the top.
Three or four links beat twelve
Every extra button makes each one less likely to get tapped. Start with your booking or shop, your newest thing and one way to reach you. Change them whenever the week changes.
Pick by the look of your feed
The templates differ mostly in look: a big photo, a plain list, bold color. Pick the one closest to your posts, then turn on Use my brand colors to bring in your colors.
FAQ
Can I use it on Instagram and TikTok?
Yes. It is a normal web address, so it goes in any bio field.
Can it show my latest posts?
Yes. Add the posts block and the newest ones you published show up by themselves.
Do I need a separate tool for this?
No. It sits next to your posts and your email list, and the same contacts and numbers follow along.