Answer the DM before it comes
"How much is a balayage?" is probably the message you get most. A price list in your feed and a story highlight answers it around the clock, and lets people who can afford it book without asking. You will spend less time on the phone, and fewer people will leave at the till in shock.
How to write the prices
Use the names your clients use. "Full color" is clearer than your supplier's word for it. For a service where the price depends on hair or time, write "from $120", then say what moves it in the post's text. A list of six services reads well on a phone. For more, group them over the pages of a carousel: hair on one, color on the next.
Say how long each takes if you can. "Facial, 60 min" tells people whether they can fit it in at lunch.
Pick a look that matches the room
A quiet list with a thin frame fits a spa. A pink one with big blocks fits a nail bar that loves color. Press Your brand to bring in your own colors, or Shuffle to see other mixes. Whichever you pick, people should be able to read every price at phone size.
Update once, use everywhere
Prices go up. Open your saved design, change the numbers and save it. Then replace the old picture in your highlight and on your link in bio page, and post it as news if it helps: new treatments and new prices are worth saying out loud.
FAQ
Should I show prices on Instagram at all?
Showing them saves time and brings people who are ready to book. If yours depend a lot on the person, use "from" and invite them in for a consultation.
What size should a price list be?
1080 x 1350 for the feed and 1080 x 1920 for a story or a highlight. Tick both under Sizes and they come from one design.
Can clients book from it?
A picture cannot hold a link on Instagram. Put your booking link in the caption of a Facebook post and in your link in bio, and say where it is on the picture.