Back to 2001
Y2K is the look of the early 2000s internet and the pop around it: chrome letters, frosted plastic, pink and baby blue, sparkles, pixel fonts, an MP3 player, a desktop full of pop-up windows. A generation that grew up with it now runs shops and brands, and a younger one found it on their own. Both stop scrolling for it.
The looks in it
- The window: a photo in a big desktop window, with a pop-up dialog over its corner holding the headline and an OK button
- Chrome: a dark page with chrome capitals and the photo in a capsule with two rings and a glow
- Bubbles: photos in bubbly blobs with a shine, a speech bubble and the last word of the headline in color
- The pixel screen: a loading screen with pixel labels, a progress bar of cells and rows for hours, a schedule or a countdown
- The player: an MP3 player with your cover photo or a CD, the track and time on a small screen
- Gloss: a full photo with a frosted card, a glossy aqua button and sparkles
- The slides: a carousel with a chrome cover, a window for each tip and an end dialog
Who it suits
A denim drop, a nail salon's chrome set, a candle shop's new scent, a spin class playlist, a vinyl night at a cafe, a birthday party invite. Creators use it for a new single, a collab or a travel vlog thumbnail. Even a plain notice gets more attention as an error pop-up: "Warning: sale ends Sunday."
Use the jokes
The pop-up, the loading bar and the player are props, so write for them. A progress bar at 80% for "Almost sold out". A dialog that says "New drop. OK?". A track name that is your class name. People share the posts that make them smile.
Your colors
Press Colors and then Your brand and the windows, bubbles and buttons take your colors. Pastels and one bright color suit it best. Chrome letters stay chrome; if you want flat letters instead, pick the text, press Effects and choose None.
FAQ
Can I use my own photo in the CD?
Yes. Replace the photo and it shows on the disc or as the cover on the player.
Which sizes are there?
Posts in square and 4:5, stories, Reel covers, carousels and YouTube thumbnails.
Is it only for young brands?
No. A shop or salon of any age can use it for one fun post, like a sale or a party, and keep its other posts in its usual look.